Competing Against Luck

The Story of Innovation and Customer Choice

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Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall, Taddy Hall, Karen Dillon, David S. Duncan: Competing Against Luck (2016, HarperCollins Publishers)

English language

Published Oct. 31, 2016 by HarperCollins Publishers.

ISBN:
978-0-06-243563-7
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4 stars (6 reviews)

3 editions

Review of 'Competing Against Luck' on 'Goodreads'

3 stars

A good framework to think about solutions/features/products. It will definitely add value in customer development process. But I felt the book was too long, a detailed 4000 or 4500 words article would have been sufficient. Would have been nice, if some sample customer interview questions to unravel the jobs or a starter kit was included in the book.

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Subjects

  • Creative ability in business
  • Customer services
  • Success in business