How We Decide

English language

Published Dec. 4, 2009

ISBN:
978-0-618-62011-1
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3 stars (9 reviews)

How We Decide provides insight into how people make decisions. The book approaches this question from a scientific perspective, and uses real world examples to help the reader understand.

3 editions

Review of 'How We Decide' on 'Goodreads'

2 stars

We were, well, undecided about the book. He made interesting points, but a lot of the studies that he cited had already been presented elsewhere, and in a better way. And in his continual stress on the dichotomy between the rational mind and the emotional mind, he might have been overly influenced by Plato. It was a survey, with no real direction, and no final decision.

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