Hans Gerwitz reviewed How Brands Grow by Byron Sharp
Review of 'How Brands Grow' on 'Goodreads'
3 stars
Good food for thought for marketers, but steeped in pseudoscience and pop psychology. It's especially egregious how Sharp cherry-picks examples to make his point that availability is The Important Thing and quietly generalizes from FMCG to, well, everything.
Recommended reading for MBAs to broaden perspective, but please try to ignore Sharp's conviction that his perspective replaces everything that's known about marketing.