298 pages
English language
Published July 21, 2015
4 stars
(2 reviews)
"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover.
Subjects
- User-centered system design
- Web sites
- Design
- Human-computer interaction
- User interfaces (Computer systems)