The medium is the message

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Marshall McLuhan: The medium is the message (1967, Bantam)

160 pages

English language

Published July 29, 1967 by Bantam.

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5 stars (1 review)

1 edition

Review of 'The medium is the message' on 'Goodreads'

5 stars

The Medium is the Message

Apparently (what can be ascertained by the means of eyesight), an empty (assessment of space by the means of eyesight) statement, vaguely gesturing (observation of movement by the means of eyesight) at some pseudo-visionary (the ability to imagine with originality or wisdom - to see the future) idea. However, it is anything but. Oral tradition privileges the ear and the written tradition the eye, but most crucially, the medium through which information is conveyed influences both how we think about that particular piece of information and all the other information. There exists a symbiotic relationship between the medium and ourselves. As the new medium emerges, we adapt to it, or maybe more accurately, it adapts us to itself, but we shape it further, for ultimately we are the creates of the medium in the first place. The oldest medium, language, is the foremost example …

Subjects

  • Thechnology and civilization.
  • Communication -- History.