Review of 'The Emperors of Chocolate' on 'Goodreads'
Fascinating.
Paperback, 384 pages
English language
Published Jan. 4, 2000 by Broadway.
2 stars
(2 reviews)
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.
Subjects
- Biography: general
- Business & Management
- Food manufacturing & related industries
- United States
- Corporate & Business History - General
- Candy industry
- Business & Economics
- Business / Economics / Finance
- Mars, Incorporated
- Business/Economics
- Marketing
- Hershey Foods Corporation
- Business & Economics / General
- Chocolate candy
- Chocolate industry
- History