Review of 'The Emperors of Chocolate' on 'Goodreads'
Fascinating.
Hardcover, 366 pages
English language
Published Dec. 22, 1998 by Random House.
2 stars
(2 reviews)
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.
Subjects
- Business & Management
- Social history
- Food And Beverage Industries (Economic Aspects)
- History Of Specific Companies
- Business & Economics
- United States
- Business/Economics
- Marketing
- History
- Hershey, Milton Snavely
- History / United States / 20th Century
- Mars, Forrest
- Candy industry
- Corporate & Business History - General
- Chocolate candy
- Chocolate industry