An Introductory, Exploratory Text on the Potential Role of Stories in Driving Economic Events
3 stars
This book is a high level introduction to work on virality that includes a number of cases that illustrate the potential of narratives to build and gain their own momentum, causing real changes in the economy. Many of these connections are anecdotal, and while I loved the engagement with the literary theory literature there was surprisingly little with natural language processing and complex contagion research. This makes for a good read if you're completely unfamiliar with these fields, but otherwise it'll mostly feel like a rehash of basic concepts.
This book is a high level introduction to work on virality that includes a number of cases that illustrate the potential of narratives to build and gain their own momentum, causing real changes in the economy. Many of these connections are anecdotal, and while I loved the engagement with the literary theory literature there was surprisingly little with natural language processing and complex contagion research. This makes for a good read if you're completely unfamiliar with these fields, but otherwise it'll mostly feel like a rehash of basic concepts.