Status update

celebrity, publicity, and branding in the social media age

360 pages

English language

Published Dec. 28, 2013

ISBN:
978-0-300-17672-8
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OCLC Number:
840803742

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Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

1 edition

Review of 'Status update' on 'LibraryThing'

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Marwick studied the culture of Silicon Valley workers over a period of years and finds certain cultural traits and fundamental beliefs about social status and how it works have embedded themselves in the social media platforms we use every day.Young tech workers who Marwick studied preferred entrepreneurship over working for someone else, believed that creativity and one’s “authentic” public identity are expressed through one’s work, and that such work can lead to a meaningful life (and can also bring great wealth - how very handy!) It’s a version of the American Dream, one that believes self-starters who work hard and have tech skills will succeed, and that anyone who doesn’t simply isn’t smart enough or hasn’t worked hard enough. She unpacks the conflation of work with personal value that is developed and groomed in public and how all of these assumptions play out in terms of gender and class. And …

Subjects

  • Branding (Marketing)
  • Social media
  • Publicity
  • Web 2.0.
  • Social status
  • Celebrities