Belonging to the Brand

Futurist Mark Schaefer explains how three global megatrends are colliding to make community the next significant marketing priority.

The best-selling author of KNOWN and Marketing Rebellion tells us how companies overlook the massive marketing potential of community and why this is the only strategy our customers will actually embrace.

Filled with inspiring ideas and captivating case studies, Belonging to the Brand is an indispensable and practical guide for every company that believes its marketing can be something more than interrupting customers.