Win bigly - BookWyrm

No cover — Scott Adams: Win bigly (2017)

288 pages

English language

Published Jan. 3, 2017

ISBN:: 978-0-7352-1971-7
OCLC Number:: 1001413957

(6 reviews)

Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to …

Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.

1 edition

Martijn Reintjes reviewed Win bigly by Scott Adams

Review of 'Win bigly' on 'Goodreads'

2 stars

WOW, Scott Adams (the writer) is so full of himself that it makes it almost impossible to work yourself through the book.

He does give an interesting take on why Trump won the elections. But instead of Trump, he made the book all about himself and how he saw what was coming (and maybe even caused it).

I was hoping to learn a bit about persuasion from the book, but all the "lessons" are so huff-puff branded and self-encompassing (for the author) that you really have to dig hard to distill them.

If you like to sit next to your self-absorbed teenage cousin during family dinners and hear her go on and on about herself, then this is the book for you!