Lean Customer Development

Building Products Your Customers Will Buy

Paperback, 240 pages

Published Sept. 26, 2017 by O'Reilly Media.

ISBN:
978-1-4920-2374-6
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(3 reviews)

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.

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Review of 'Lean customer development' on 'Goodreads'

It is quite good, I wish I had it years ago - I wouldn't make that many errors being a product owner.
But well, no one does it in a perfect way since day one.
Some of the things are idealized, some of the suggestions are quite difficult to follow when you are the company of 3 but still, I wish I've read it some 4-5 years ago ;)
It is of use for product people and basically everyone working in startups.
Keeping it on my 're-read' list for future references, the section on interview questions & user perception is priceless.

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