Paperback, 320 pages
English language
Published Nov. 1, 2004 by Kogan Page.
Brand Child
Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands
Subjects
- Sales & marketing
- Business/Economics
- Brand name products
- Business & Economics
- Business / Economics / Finance
- Marketing research
- Marketing - Research
- Child consumers
- Advertising & Promotion
- Consumer Behavior - General
- Business & Economics / Advertising & Promotion
- Business & Economics / Marketing / Research
- Business & Economics/Advertising & Promotion
- Business & Economics/Consumer Behavior - General
- Advertising and children