Deuce reviewed The smarter screen by Shlomo Benartzi
Review of 'The smarter screen' on 'Goodreads'
5 stars
This one was really good, worth time spent
English language
Published March 20, 2015 by Little, Brown Book Group Limited.
The Smarter Screen
What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi, Jonah Lehrer: The Smarter Screen (2015, Little, Brown Book Group Limited)
- ISBN:
- 978-0-349-41039-5
Copied ISBN!
5 stars
(1 review)
"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.
Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.
Subjects
- Electronic commerce