How to Business Public

Created and curated by Matt Lehrer

How to start and run a successful business, with a focus on non-VC backed business / not fundraising

  1. The Mom Test by 

    Hm. How to tell this. I read this book for exploration and found much more than expected. It is done …

    Added by Matt Lehrer

  2. Obviously Awesome by 

    Added by Matt Lehrer

  3. The E-myth revisited by 

    In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths …

    Added by Matt Lehrer

  4. Traction by ,

    "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

    Added by Matt Lehrer

  5. The Lean Startup by 

    "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because …

    Added by Matt Lehrer

  6. Alchemy by 

    Added by Matt Lehrer

  7. Deploy Empathy by 

    Added by Matt Lehrer

  8. Anything You Want by 

    Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his "accidental" …

    Added by Matt Lehrer

  9. Just Listen by 

    Foreword by Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back? The first make-or-break step in persuading …

    Added by Matt Lehrer

  10. Influence by 

    Added by Matt Lehrer

  11. Profit First A Simple System to Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by 

    Added by Matt Lehrer

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