How to Business Public

Created and curated by Matt Lehrer

How to start and run a successful business, with a focus on non-VC backed business / not fundraising

  1. The Mom Test by 

    4 stars

    Hm. How to tell this. I read this book for exploration and found much more than expected. It is done …

  2. The E-myth revisited by 

    5 stars

    In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths …

  3. Traction by ,

    4 stars

    "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

  4. The Lean Startup by 

    4 stars

    "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because …

  5. Anything You Want by 

    4 stars

    Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his "accidental" …

  6. Just Listen by 

    4 stars

    Foreword by Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back? The first make-or-break step in persuading …

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