Please Report Your Bug Here, by Josh Riedel, is a mixture of coming of age, social commentary, and fantasy novel. The protagonist is Ethan Block, who has a liberal arts background but is working on a start-up social media site called DateDate. He works with just two other people, known as the engineer and the Founder, until they are bought by The Corporation, a bigger social app that appears to be modeled on Facebook.

During his employment in social media, Ethan is witness to the dawn of certain technologies, and how, in the pursuit of wealth, this social media platform is willing to expose the general public to potential harm with features that are not completely understood. This is where it becomes part fantasy novel. The author creatively conjures up a possibility that does not seem possible in real life, at least not literally, to drive a plot about social media that is unique.

Ethan is both intrigued and disturbed by what is at first referred to as “the black box bug,” and he and Noma, a young woman who is hired as a contractor at DateDate, start to investigate this phenomenon. Noma contributes mystery to this story, as she has prior knowledge that she does not immediately share with Ethan.

Unfortunately, I didn’t get a strong sense about Ethan’s emotional state, or his feelings about others. For example, his one long relationship came to an end, and the thoughts Ethan shares with the reader about this are not enlightening. I thought he seemed like an ambivalent stranger throughout the story. Noma is a sympathetic and intense character, and I might have related to her more, had she been the focus of this cautionary tale.

Overall, I found this to be an enjoyable story with an inventive plot, though it was not an urgent read for me. There were times when the dialogue seemed a bit improbable to me, perhaps because of a lack of experience on my part with this particular work environment and culture.

Thank you very much to Netgalley and Henry Holt and Co. for sharing this new novel.