Not quite as mandatory reading as his classic Hackers, this is nonetheless a good book for anyone who is interested in more contemporary Internet history. Levy got "embedded" in Google for a couple of years and had access to pretty much all of the significant people in the Google story. One personal note: the Google "house economist", Hal Varian, was one of my professors at the University of Michigan when I was studying for a Ph.D. there in the early 1980s. I doubt he could pick me out of a lineup, though.