This book changed the way I approach (or decide not to approach) many choices in my life. It delves into the psychology of choices, specifically how an abundance of choices can have many negative effects on us, contrary to what we may think. To quote the book, "Having too many choices produces psychological distress, especially when combined with regret, concern about status, adaptation, social comparison, and perhaps most important, the desire to have the best of everything -- to maximize."

While focusing on consumerism, many of the points apply to any time a choice is made, such as careers and even romance. Points are made with fascinating anecdotal evidence, and are clearly explained.

Definitely a great read.