It's a collection of topics in essay or blog post form which, although not devaluing the book, does make it feel a little... compiled. It's verbose for what it's trying to accomplish, using examples of the author's encounters to emphasise the points being made. The use of invented of terms and pet names grated a on me, but did make a useful shorthand for later reference.

I got about halfway through before I realised that I could bypass most of the content and head straight for the summary at the end of each topic. It gave me the point the author was trying to make without the "imagine for a moment..." touchy-feely content, and doing so enabled me to enjoy and benefit from it more.