Back
Robert Cialdini: Influence (2001, Allyn and Bacon)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how …

Review of 'Influence' on 'Goodreads'

I am beginning to learn that there is an entire species of nonfiction that is surprisingly well-written and exhaustive notwithstanding the gaudy covers and punchy titles that belie such sophistication. This one earns the highest praise I can give to a book on this subject - I copied two pages to assign as future readings to my students.