🤦
#evopsych people apply #WEIRD capitalistic, individualistic psychometrics to women's use of
#makeup assuming naked competition and narcissism.
They really miss one of the key features of #cosmetics as medium for creating female solidarity and coalitions. This happens again and again in #Indigenous cultures! These guys need to learn some #anthropology!
https://link.springer.com/article/10.1007/s10508-024-02974-7
Here a talk of mine on #cosmetics as the first body art
Another Slovak genius Dasa #Bombjakova has beautiful material in her stunning ph.D on #BaMbendjele women's use of #cosmetics to create coalitions. Besides #African hunter-gatherers, there would be soooooo much to say on #Amazonian cultures. And it goes around the world.
Our colleague Ian #Watts (world expert on #ochre) is just about to publish wonderful ethnography on plant-based #pigment use and social contexts. Will be linking that up ASAP!
And here's the wiki on our model of 'Female cosmetic coalitions'. This model applies pretty well to girls going out together on a Saturday night!
