"Business books are basically romance novels for men. Silly fantasies, terrible writing, large type, cheap paper and one good idea per book." - @BenedictEvans

It's becoming clear that freemium business models cannot be ignored, and this book heralds those models as the way of the future. For digital content in particular, Anderson argues that the march to free is inevitable. While laudably detailed in some respects, this book is disappointingly glib and superficial in others.

Anderson unleashes a veritable deluge of cases in which free services or content can play a role in a successful business, but while he acknowledges some of the concerns held by skeptics, all too often he dismisses them out of hand without effectively rebutting them. Sheryl Crow is concerned about the increasing difficulty of selling music? Pshaw, says Anderson, you'll make it all back on live performances and merchandise sales! I'm not a particular fan of her music, but I'm willing to bet that she has a more functional knowledge of the music industry than a dude from Wired. But maybe she's just a square and not with the hip new digital economy, man.

Another concern is that many of Anderson's success stories have, in more recent years, turned out to be not so successful. He mentions Digg, which was huge for a while before becoming a shell of its former self. Facebook has had trouble providing value for shareholders. (Facebook's inability to provide a return on investment for advertisers is actually called out in the text, but subsequently glossed over.) Freemium game giant Zynga is seeing huge drops in profit. He cites Radiohead's pay-what-you-want album In Rainbows as a great success, but doesn't mentioned the fact that Radiohead abandoned this model after about three months in favor of CD sales and standard iTunes distribution. If pay-what-you-want was such an unalloyed success, why didn't the band stick with it?

The whole book is written with a wide-eyed, breathless tone that immediately puts this reader on his guard. Free is the way of the future, man, and if you don't get it you're a fossil. (Ignore the burned out husks of countless companies that were unable to turn a profit with freemium.)

Despite what this book says, I think the jury is still out on freemium. There's been a huge die-off of freemium gaming companies over the last year or so, and other companies are struggling. I suspect we're in the middle of another, more low-key, dotcom bubble. In the end, freemium will probably resume its place as just one tool of many, rather than become some dominating trend.