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Scott McCloud: Understanding comics (1993, Kitchen Sink Press)

Praised throughout the cartoon industry by such luminaries as Art Spiegelman, Matt Groening, and Will …

why is art?

a few of his lines of argument are kind of dubious; but he never claims to be the last word on anything.

overall it's a good book about the form & history of comics; and it ties it to art in general as well.