alanz rated Sway: the irresistible pull of irrational behavior: 4 stars
![Ori Brafman, Rom Brafman: Sway (Hardcover, 2008, Doubleday)](https://bookwyrm-social.sfo3.digitaloceanspaces.com/images/covers/9554491-M.jpg)
Sway: the irresistible pull of irrational behavior by Ori Brafman, Rom Brafman
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed …