I picked this up because it was recommended as a book about shame and social media, but O'Neil's interest actually runs far deeper than that. The key is in the subtitle: who PROFITS from the shame that we feel. O'Neil does talk about social media and its particular dangers, but profiting from shame goes far beyond Facebook -- O'Neil writes perceptively about the diet industry, for example, even divulging how it has impacted her personally throughout her life. So while the book was not exactly what I expected, it definitely covered a wide range of topics and I'm glad that I read it.