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David Sax: The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue (McClelland & Stewart)

A food and business writer examines the world of food trends, revealing where they originate …

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Really interesting, but be prepared to become (at least somewhat) disillusioned with the food industry. Also, I found it easier to take small bites out of this one instead of devouring it (the book can get a bit dense).