Pollan is one of these people that we hear quite a lot about these days, I told myself "well, I should read something he wrote", but I didn't choose that well. One rule per page, one paragraph per rule - meh. It'll teach me to be more careful about what I put on my Kindle app. Also, I thought the "rules" in the title was a verb and not a noun - that would have been a better book, probably :)