The title and sub-title may give the impression that this is some sort of new fangled business manual, it isn't. Essentially, it's the story of how a bunch of misfits came together to take the track cycling world by the scruff on the neck. I was sort of expecting a bit more detail, or outlines of actual process, but it turned out to be more autobiographical, with lots of stories from other fields to emphasis points. I found it an enjoyable and engaging read and it was probably for the best that it wasn't an attempt at a prescriptive business process.