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@jawnsy@mastodon.social I did read this around 2008, but re-reading it was clarifying. It's obviously an important theory, but the case study-heavy nature of it, the lack of quantitative, macro validation, and the complete absence of failure cases make it not terribly convincing as a cornerstone of business strategy. It's important to understand sure, and the idea of changing incentives to match processes vs. results and to look for long term incentives are great, but very underexplored here.

@bwaber I just remember it being a meme and executives of that era all using the term, likely having never read the book. It's one of those things that makes you realize how much of the world just runs on vibes