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Zac Bissonnette: The Great Beanie Baby Bubble (Hardcover, 2015) 4 stars

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or …

excellent investigation & analysis

4 stars

This book was entertaining, depressing, and insightful. I am the perfect age to have been caught up in the Beanie Baby craze as a child, and I had a ton of them, but hadn’t really given it much thought for like 2 decades. It’s really interesting/terrifying to think about how Beanie Babies kind of launched and legitimized buying stuff online, and definitely gave a big leg up to eBay. Do we have Ty to thank for surveillance capitalism? Maybe!