This book really has two main subjects:
Everybody Lies (as the title states) and
Don't Denounce Big Data (the subtitle). I don't think that there is nearly enough emphasis on the former, but it definitely is pointed out. But the conclusions about Big Data are interesting and thought-provoking! I'm not totally convinced that said conclusions are well-founded, but they definitely give rise to question and consideration! I don't think that this book is enough, but I know it gives ongoing foundation more more more work!