The style of the writing took me a while to get used to, but I'm glad I did. Looking at more than just social networks with a critical eye this book explores most aspects of the new digital frontier and the role it plays in our lives. From Amsterdam based radio stations, to blogging in Germany, France, and Iraq, commenting, anonymity, the multiple self, and information overload; it is a thought provoking read on something most of us just fell into.