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Dan Ariely: Predictably irrational : the hidden forces that shape our decisions (2009, Harper)

This evaluation of the sources of illogical decisions explores the reasons why irrational thought often …

Review of 'Predictably irrational : the hidden forces that shape our decisions' on 'Goodreads'

This was a quick read, especially since I was already familiar with Professor Arieli's research. It's depressing to realize just how irrational people are, especially since I've seen this behavior in myself. The important thing is to recognize these shortcomings in yourself and others and to compensate accordingly.