Yuri Krupenin rated Microtrends: 2 stars
Mark J. Penn, Mark Penn, E. Kinney Zalesne: Microtrends (2007, Twelve)
Microtrends by Mark J. Penn, Mark Penn, E. Kinney Zalesne
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. …