Every page of this book came from the enormous amount of research the authors did to find 11 companies that made the leap from good to great. It says to find a core reason for the business in an area that you feel passionate about, that makes money, and is something you can be the best in the world at. It says dont worry about motivating people, the best people are self-motivators and will be inspired by the business's core. Instead try not to do things that de-motivate people. A fantastic read.