This was amazing. Best read in a loooong time. Ever felt like there are a few puppet masters of "public" opinion? This thriller/detective story (untraditionally non-sci-fi for William Gibson) will take you for a ride and make you wonder what opinions are your own. Follow Cayce Pollard, the hunter of tomorrow's "cool" on her quest to uncover maker(s?) of intricate video footage appearing randomly on the Internet and you will "take a duck in your face".