I recall previous Sinek books I've read trying to say something new about organizations and leadership. I think Sinek now finds himself near the top of the heap of trusted opinions, and with this book he is instead trying to leverage that influence to advocate for more common change in organizations.

Have empathy, the charge to the current generation of top leaders... I see little direct evidence presented, but more common sense and argument. These are the things I remember the most, and they result in a request for change instead of a reasoned argument.

The arguments are compelling - but I found them to already fit my worldview, instead of changing that worldview.

Still, fine book.