To deter scrutiny, many tech founders and insiders assumed the mantle of responsibility and attempted to diversify their teams (rather than turning to existing feminist organizers in Silicon Valley, like Double Union). They prioritized capitalism-compliant optics over real solutions, the polite over the combative, and the conciliatory over the activist, just like Lean In. Championing "diversity" was also a diversion tactic.
Throwing money at diversity programs was less fraught than examining the causes for the lack of it (patriarchy, white su-premacy, and capitalism). Heartwarming images of ten-year-old girls learning Python could temporarily overshadow other issues that Silicon Valley was increasingly held accountable for, like the vast and growing economic inequality in the Bay Area, the omnisurveillance that Edward Snowden's disclosures brought to public attention, surveillance capitalism, and how the tech industry exacerbated lack of public trust in institutions.