The least autobiographical autobiography you'll ever read, there isn't a single insight about Phil Knight in these pages a researcher couldn't have figured out on their own. I get the feeling Phil either wasn't involved much in the writing or is extremely protective of his image.

That said, the ghostwriter J. R. Moehringer is a fantastic writer and knows how to turn a limited insight autobiography into a mythic story about how hard work and ambition pays off (in the 60's when you could get a CPA in 6 months plus you have a network of friends who went to Stanford and are available to help with funding/legal trouble/expertise (which in no way diminishes the hard work and success but is definitely worth adding as context to the situation)).