OK, it's unfair of me to be rating and reviewing this book which I've just started but seeing all the negative reviews on this list disturbed me and forced my hand. Yes, it's sometimes more free-associative (in the psychoanalytic sense, not some mathematical sense involving associative laws) than is typical for a non-fiction ouvre, but this isn't a negative from my perspective. I find it freeing and exciting. It doesn't talk down to the reader, bringing up deep philosophical considerations (yes, and often rushing through them when they are worth a book of their own) and making references to pop and not so pop cultural phenomena some of which I admit I could not identify. But it doesn't obfuscate either. So far, it's like a smarter Gödel, Escher, Bach.

OK, I'll be back to say more when I finish.