I am not impressed with the information in this book. It just provides an overview for analytics.
I have to agree that the models I contains are valuable for someone (me) that doesn't work in the domain. However, I could argue that just keeping those and cutting back on useless descriptions would have made for a more concise (thus appealing) read.
The audience that I would imagine would be reading this book would be: the people that want to sell analytics to some company.