I think I just don't like the narrative style. There's interesting things said, great concepts, but the tone, the stories, the framing with anecdotes just makes it a bit of a drag to read. I was on a pop-science reading trip, rattling through half a dozen books in a month until I crashed to a halt with Black Swan and now every time I look at it, I reach for some Scots poetry instead. This book hasn't turned me off pop-science, its just making it hard to go on.