Black people living in an imperialist, white supremacist, capitalist, patriarchal culture are daily subjected to shaming. The entire world of advertising and mass media in general, which sends both the covert and overt message that blackness is negative, is part of the propaganda machinery of shaming. No black child who watches television every day for even a few hours can escape the indoctrination of white supremacist-based aesthetics that relentlessly convey the message that to be Black or dark skinned is to be defective, flawed.

— Rock My Soul: Black People and Self-Esteem by bell hooks (Page 136)