This book is simply a must-read, for everyone. It totally opens your eyes to how our minds and attention spans are being manipulated and hijacked by those little devices we can't live without. It actually encouraged me to buy an e-ink phone and embark on a digital privacy journey. I've recommended it to many people and had some very interesting discussions with everyone I've talked about it to. It seems that it touches on something we all know deep down, but don't really want to face.