History of Nike and Phil ('Buck') Knight - the (co-)founder of the Brand. Reads like and extended episode of the How I Built This radio show. Liked that he's fairly straight about (at least some of his) shortcomings and doesn't spare himself - intentionally (when writing of neglecting his fatherly or husbandry duties) or not (like the way he mocks employee #1 in this book and ignores him in real life and looks like he thinks that a virtue or the bro fests the founders meetings seem to be).

Well written for a biography, though.