This book opened my eyes to the necessity of changing the global economy to reflect true cost and human reality. Well-written and full of practical and achievable goals, this book really brings the idealogical debate over environmentalism down to earth. Hawken effectively demonstrates that not only can capitalism be re-invented, but that it MUST be reinvented. He makes the case for businesses to pave the way to a renewable future, and we would do well to listen. Corporations and the drive to profit are not the enemy: the economic system which rewards waste and degradation of the earth is.