This is less of the self help book it's presented as than it is a social criticism of social media and it's impact on our lives. The author has thought deeply on the role of attention in our lives and discusses various historical events and pieces of art that help her to develop her thesis. The end result is a book that certainly makes you feel a bit smarter, encourages a more humane and collectivist approach to life, but also contains a streak of nihilism that makes it a bitter pill to swallow. It's academic nature makes it a bit of a tough read, but I think it was worth the effort.