Company of one describes my way of entrepreneurship. I've always been different, as that I don't care about money or working long hours, I care about building cool things that people find useful.
It was refreshing to have a lot of my business practices put in some context.

Some quotes from the book:
- the “company of one” model can be laid out in a similar fashion: “start small, define growth, and keep learning.”
- Start out as simple as possible, and always fervently question adding new layers of complexity.
- Richard Branson summed up purpose nicely: “Success in business is no longer just about making money or moving up the corporate ladder. More and more, one of the biggest indicators of success is purpose.”
- Arthur & Henry’s metric for success is sustainability in all forms: earning steady revenues, raising money for charities, minimizing environmental damage, and maximizing benefits to all workers.