Important points to consider and a welcome contribution to the discussion on how we treat one another inside of movements. However, as this was mainly an essay turned into a book, it would have benefited from further elaborating on some major points by drawing on the tremendous amount of research that already exists on how social media functions/is designed to elicit certain behaviors, how it changes our neural pathways and rewards systems, and how complex emotions and responses emerge in the mind and body and how those processes are antithetical to the world of social media.