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John Warrillow: The automatic customer (2015) 5 stars

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth …

Review of 'The automatic customer' on 'Goodreads'

4 stars

An organized analysis of the advantages, challenges, and varieties of subscription models. Just like Warrillow's Built to Sell, this book is concise and full of great info. His wisdom and brevity is impressive.